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China's automobile Zhicaodaguo automotive goods牌“小国” |
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Last week, and the author of the collection of all domestic car manufacturers in 2007, performance data, and my heart filled with pride and exciting: the total sales volume of nearly 8.8 million, the world's second-top; SAIC, FAW, Dongfeng Group Three sales have more than 1 million, which is more SAIC reached a record high of 1.55 million, the figure in the global automotive sector can also look at the top Shiyier place in the car's position seems to have Zhicaodaguo not a shake. But this week began collecting major automobile companies and global brand sales, and my heart is very bad. Because the international community more generally is a statistical method to calculate brand, so the brand sales list, we can see that there are more than 700 brands Toyota 10,000, Ford has more than 400 million vehicles, Honda has more than 370 million vehicles, a modern 2.6 million, but not from the eyes of Kia has more than 130 million vehicles, BMW has 1280000, 1190000 Benz, Audi 960,000…… these figures, are the single brand sales figures, if the enterprise group in terms of number of the more alarming, only sales in the ultra-6000000 enterprises have four. If this list and domestic brands of comparison, we will find that our sales figures inside, including one at the same time into the mostly GM, Toyota, Volkswagen and other major brand in the tables. Take the sales of 1.55 million SAIC, which SAIC-GM-SAIC-GM-Wuling, and a total of 1 million worldwide sales to become a part of GM, Shanghai Volkswagen's 450,000 become public figures, by to the two parts of the only independent brands "Huizhong" Rong-wei and the District tens of thousands of vehicles. This Just as a car circles the old man said, all our efforts, all the brilliant achievements of others. Ah yes, from 8.8 million this rather brilliant sales figures, the number of independent brands is our contribution? Currently the largest independent sales may Wuling brand, more than 50 million vehicles, and the 380,000 Chery, Geely's 210,000, as well as Dongfeng commercial vehicle, such as liberation. Now, China's independent brands Cheruniumao, there are only 20 or 30 cars, but can pose a real problem, but very few, in the forest of global brands, is not here. China has become the vehicle Zhicaodaguo, but in the automobile brand, we are still small and weak countries. Because our enterprises and casual, scale is not big enough, it is difficult to form a strong brand. Now national industrial policy in support of mergers and reorganizations, determined to build 23 production in the 2 million-class large enterprise groups. However, we in the corporate restructuring of the brand is not a reorganization, not concentrate superior resources on building one or two influential global brand, we have made it difficult to narrow the gap with international brands. Brand is the core competitiveness of enterprises, only in the automotive sector also like Lenovo, Haier such international brands to China, China's auto industry can say that the real rise. |
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