At the beginning of the New Year, prices started rising prices models, and some of the vehicles, but staged a "fare increases show," also known as the car sector hunger marketing. At present, the new Accord will need to increase to 28,000 yuan cars, Camry and C-RV increases were needed 50,000 yuan and 15,000 yuan can now mention cars, which have very praised: spicy ginger or older. Camry and C-RV market is relatively mature models, and this is in sharp contrast to the crazy prices of the models, such as: Cadillac maximum concessions 250,000 yuan.

  Auto Market after blowing winds increase sales

     Some people say that the Japanese auto market at the car of "hunger marketing," or marketing tactics such a step was also gradually Tang, Mondeo and BYD winning dealers have learned, step-teng and Mondeo was listed on winning time, there were once dealers increase sales situation, BYD F3 dealers also carried out 3,000 yuan increase sales. In fact, the fare increase is more sales by dealers, automotive business is not the price of marketing practices. However, it is now also the vehicle of smart businessmen, taken in the new pricing "Dikaigaozou" pricing strategy, that is, to develop new cars at lower prices, but low prices are not cars, Proton first step Listing is playing these tactics, the low price of 192,800 yuan so that consumers feel that the psychological low, but prices are not models. Today, the eighth generation Accord is a listing of such a strategy, developed a low-cost 199,800 yuan, but only 2.4 new Accord models, and 2.0 models has become a marketable car-free situation. Automotive businesses such practices, in addition to capacity constraints, is also a price marketing initiatives. First, it allows consumers feel that the psychology of low-cost, but the actual price is not low; Secondly, as production capacity constraints and low-price models have no car dealers and other reasons led to a supply shortage of hands, and cars in the advertising and public relations business on the strength of publicity, to the consumers the false impression of a desire to purchase, dealers increase sales for the creation of the conditions.

Then, on the automobile market sales increase hunger marketing is a good thing or a bad thing? First, we have the definition of marketing from hunger, starvation medical therapy is a method of treatment, the method used to check hunger, disease treatment, called the "hunger therapy." Hunger therapy can Jiaobing fitness, stimulate immune function, the treatment produced endogenous factors, such as promote cell renewal, but, utilization and marketing automobile market, what kind of effect?